LARCKER, Anderson Lehmann. ROLE OF INNOVATIVENESS OF CONSUMER IN RELATIONSHIP TO BRAND EQUITY AND INTENTION TO USE . British Journal of Management Research and Review, [S. l.], v. 6, n. 2, p. 8–17, 2021. Disponível em: http://zapjournals.com/Journals/index.php/bjmrr/article/view/10. Acesso em: 23 jul. 2025.