International Journal of Allied Research in Economics (IJARE)

MANAGEMENT'S PIVOTAL ROLE IN ELEVATING BUSINESS PERFORMANCE THROUGH SCM AND CRM

Authors

  • Jane Margaret Doe Faculty of Business and Economics, Petra Christian University, Jl. Siwalankerto 121-131, Surabaya 60236, Indonesia
  • John William Faculty of Business and Economics, Petra Christian University, Jl. Siwalankerto 121-131, Surabaya 60236, Indonesia

Abstract

The retail sector in Indonesia is experiencing rapid growth, but it is facing challenges related to supply chain management. This paper discusses the importance of supply chain management in the retail sector and how it can be improved. The paper also provides some specific examples of how supply chain management has been used to improve the performance of retail businesses in Indonesia

Keywords:

Supply chain management, Retail sector, Indonesia, Performance improvement, Challenges Opportunities

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Published

2023-10-18

Issue

Vol. 10 No. 3 (2023): May-June

Section

Articles

How to Cite

Doe, J. M., & William, J. (2023). MANAGEMENT’S PIVOTAL ROLE IN ELEVATING BUSINESS PERFORMANCE THROUGH SCM AND CRM. International Journal of Allied Research in Economics (IJARE), 10(3), 1–15. Retrieved from http://zapjournals.com/Journals/index.php/ijare/article/view/1140

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