JENSEN , M. C; MECKLING, W. H. AUGMENTED REALITY AND LIVE POP-UP CHAT: KEY FACTORS DRIVING CUSTOMER BEHAVIOR IN COSMETICS RETAILING . International Journal of Current Practice in Management and Leadership (IJCPML), [S. l.], v. 13, n. 7, p. 13–27, 2022. Disponível em: http://zapjournals.com/Journals/index.php/ijcpml/article/view/583. Acesso em: 25 jul. 2025.