SUMAS , Wongsunopparat; BINMEI , Den. UNDERSTANDING CHINESE CONSUMERS’ PURCHASE DECISIONS IN LIVE STREAMING E-COMMERCE: THE INFLUENCE OF PRODUCT INDIVIDUALIZATION AND PLATFORM LOYALTY. International Journal of Current Practice in Management and Leadership (IJCPML), [S. l.], v. 14, n. 3, p. 24–44, 2023. Disponível em: http://zapjournals.com/Journals/index.php/ijcpml/article/view/595. Acesso em: 24 jul. 2025.