Jensen , M. C. and Meckling, W. H. (2022) “AUGMENTED REALITY AND LIVE POP-UP CHAT: KEY FACTORS DRIVING CUSTOMER BEHAVIOR IN COSMETICS RETAILING ”, International Journal of Current Practice in Management and Leadership (IJCPML), 13(7), pp. 13–27. Available at: http://zapjournals.com/Journals/index.php/ijcpml/article/view/583 (Accessed: 25 July 2025).