Vol. 13 No. 7 (2022): July - 2022

Articles

• THE SIGNIFICANCE OF WEBSITE INTERACTIVITY AND AUGMENTED REALITY ON ATTITUDE TOWARDS WEBSITE AND MOBILE DEVICE INTERACTIVITY IN COSMETICS RETAILING

  Clark L. A, Watson D, Reynolds, S

  1-12

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• AUGMENTED REALITY AND LIVE POP-UP CHAT: KEY FACTORS DRIVING CUSTOMER BEHAVIOR IN COSMETICS RETAILING

  Jensen M. C, Meckling W. H

  13-27

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