Vol. 14 No. 3 (2023): March 2023

Articles

• A GENETIC ALGORITHM-BASED METHODOLOGY FOR PREDICTING THE SUCCESS OF MICRO, SMALL AND MEDIUM ENTERPRISES IN MEXICO

  Israel Patiño-Galvan, José Alberto Hernández-Aguilar, Stella Vallejo-Trujillo

  1-23

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• UNDERSTANDING CHINESE CONSUMERS' PURCHASE DECISIONS IN LIVE STREAMING E-COMMERCE: THE INFLUENCE OF PRODUCT INDIVIDUALIZATION AND PLATFORM LOYALTY

  Sumas Wongsunopparat , Binmei Den

  24-44

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