THE LINK BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE PERFORMANCE: A COMPREHENSIVE ANALYSIS

Abstract

Corporate social responsibility (CSR) activities have gained significant importance in the business world as organizations strive to engage stakeholders, uphold ethical values, and protect the environment. This study explores the influence of CSR activities on employee job performance, recognizing the need for companies to not only focus on profit generation but also contribute to society's well-being and economic development. By adopting a sustainable approach, businesses are becoming socially responsible, considering the impact of their operations on the environment and the welfare of the communities where they operate.

The study examines the effects of different CSR activities on employee job performance. Firstly, it investigates the impact of monetary gifts and donations on job performance, recognizing the potential motivational effect of such rewards. Secondly, the study explores the influence of employing physically challenged individuals on job performance, acknowledging the potential benefits of diversity and inclusivity in the workplace. Thirdly, the study examines the effect of employee training and development programs on job performance, recognizing the role of skill enhancement in improving productivity. Lastly, the study investigates the effect of involvement in community-based projects on job performance, considering the potential positive impact of community engagement on employee motivation and satisfaction.

To achieve these objectives, the study draws upon existing literature on CSR and employee performance, highlighting the significance of addressing the needs of various stakeholders, including employees. The findings of this study aim to provide insights for organizations seeking to create a culture and atmosphere that foster employee commitment, productivity, and overall organizational performance