International Journal of Management and Allied Research (IJMAR)

AN EMPIRICAL STUDY OF RUSSIA-UKRAINE WAR ON GLOBAL BUSINESS SUSTAINABILITY ACROSS THE WORLD

Authors

  • Onwuzu, Kyrian (Ph.D.) Department of Business Administration, Enugu State University of Science and Technology (Esut)
  • Orga, Josephine (Ph.D.) Department of Business Administration, Enugu State University of Science and Technology (Esut)
  • Okafor, Ozoemena Christian (Ph.D.) Department of Marketing, Enugu State University of Science and Technology (Esut)

Abstract

The paper sought to examine the effect of Russia and Ukraine War on global business sustainability. The war between Russia and Ukraine has had devastating effects all across the world. Major commodities markets' stocks and prices (oil, gas, platinum, gold, and silver) have been severely impacted. Money markets throughout the world have experienced tremendous momentum in relation to commodity costs as a result of the prolonged war. The purpose of this study was to conduct an empirical investigation between Russia and Ukraine war on global business sustainability. The study used empirical approach, which represents how overflows are produced by various events, and it discovered an unparalleled interconnection across all commodities and markets (G7 and BRIC). The discoveries reveal that gold and silver (commodities) and the stock markets of the United States, Canada, China, and Brazil (stock markets) are the beneficiaries of shocks from other commodities and markets during this invasion situation. This research offers strategic implications that might be helpful to commodities and equity financiers, and these implications could lead to multiple conclusions regarding the interest in such crazy scenarios.

Keywords:

War, Business, global business, Sustainability, Business Sustainability

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Published

2023-02-20

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Section

Articles

How to Cite

Onwuzu, K., Orga, J., & Okafor, O. (2023). AN EMPIRICAL STUDY OF RUSSIA-UKRAINE WAR ON GLOBAL BUSINESS SUSTAINABILITY ACROSS THE WORLD. International Journal of Management and Allied Research (IJMAR), 1(1), 52–63. Retrieved from https://zapjournals.com/Journals/index.php/IJMAR/article/view/47

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