BABIN, B. J; ANDERSON, R. E; TATHAM, R. L. SERVICE QUALITY DIMENSIONS AND CUSTOMER SATISFACTION IN MALAYSIAN HIGHER EDUCATION: A CASE STUDY OF UNIVERSITY UTARA MALAYSIA . International Journal of Management and Allied Research (IJMAR), [S. l.], v. 13, n. 8, p. 1–11, 2022. Disponível em: https://zapjournals.com/Journals/index.php/IJMAR/article/view/543. Acesso em: 8 sep. 2025.