Journal Description

Contemporary Journal of Business and Entrepreneurship Research (CJBER) is a valuable resource for scholars, researchers, practitioners, and policymakers interested in the field of business and entrepreneurship. Its commitment to publishing high-quality research and promoting academic excellence makes it a leading platform for the dissemination of knowledge and ideas in this important area of study.


The Contemporary Journal of Business and Entrepreneurship Research (CJBER) is a peer-reviewed, open-access scholarly journal that is published monthly. CJBER aims to provide a platform for researchers and practitioners in the field of business and entrepreneurship to disseminate their knowledge, share their experiences and findings, and engage in critical debates on contemporary issues. The journal's scope encompasses a wide range of topics related to business and entrepreneurship,

ENTREPRENEURIAL ORIENTATION AND MARKET SUSTAINABILITY OF MSMES IN THE SOUTH EAST, NIGERIA

This study ascertained the association between entrepreneurial orientation and market sustainability of MSMEs in the South East, Nigeria. Specifically, the study sought to: determine the association between innovativeness and product acceptance of MSMEs in South East, Nigeria, and ascertain the association between pro-activeness and product acceptance of MSMEs in South East Nigeria. survey research design was adopted for the study. A sample of 386 MSMEs was used by the study. Data collected

Chizoba Bonaventure Okolocha