Contemporary Journal of Business and Entrepreneurship Research (CJBER)

RETHINKING CONSUMPTION: THE CIRCULAR ECONOMY ROLE OF RETURN POLICIES

Authors

  • Zhang Yiran Business School, Shandong University of Technology, Zibo, China
  • Wang Jiaxin Heilongjiang University of Science and Technology, Harbin, China

Abstract

With the increasing number of products produced in the market, the supply of recycled products has become more and more concerned by people. People have a preference for the pricing aspect of recycled products, but there is still some psychological barrier towards them. In fact, the quality of recycled products is comparable to that of new products. This article studies the equilibrium problem of return policies for new and remanufactured products, so that resources can be used more rationally and the profits of all parties in the supply chain can be maximized

Keywords:

Return policy, Remanufactured products, Supply chain, Recovery, Profit maximization, Balanced

Published

2023-10-19

How to Cite

Yiran, Z., & Jiaxin, W. (2023). RETHINKING CONSUMPTION: THE CIRCULAR ECONOMY ROLE OF RETURN POLICIES. Contemporary Journal of Business and Entrepreneurship Research (CJBER), 7(1), 1–3. Retrieved from https://zapjournals.com/Journals/index.php/cjber/article/view/1207

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