JIAHAO, Zhang. STRATEGIC BRANDING: ASSESSING THE INTEGRATION OF BRAND VALUE IN ENTERPRISE DECISION-MAKING. Contemporary Journal of Business and Entrepreneurship Research (CJBER), [S. l.], v. 6, n. 1, p. 1–10, 2023. Disponível em: https://zapjournals.com/Journals/index.php/cjber/article/view/1171. Acesso em: 5 jul. 2025.