THOMPSON, Emily Ann; PATEL, Benjamin James; CHONG, Sarah Maria. REVOLUTIONIZING MARKETING THROUGH DIGITAL TRANSFORMATION: INSIGHTS FROM THE BYD SUCCESS STORY. Contemporary Journal of Business and Entrepreneurship Research (CJBER), [S. l.], v. 7, n. 1, p. 21–29, 2023. Disponível em: https://zapjournals.com/Journals/index.php/cjber/article/view/1210. Acesso em: 5 jul. 2025.