MAHMOUD, Mohamed Samir; EL-MASRY, Aisha Hani. DECIPHERING THE CODE OF CONSUMER CHOICE: EGYPTIAN INSIGHTS ON COUNTERFEIT AND GENERIC ITEMS. Contemporary Journal of Business and Entrepreneurship Research (CJBER), [S. l.], v. 7, n. 4, p. 1–20, 2023. Disponível em: https://zapjournals.com/Journals/index.php/cjber/article/view/1216. Acesso em: 21 aug. 2025.