Mahmoud, Mohamed Samir, and Aisha Hani El-Masry. 2023. “DECIPHERING THE CODE OF CONSUMER CHOICE: EGYPTIAN INSIGHTS ON COUNTERFEIT AND GENERIC ITEMS”. Contemporary Journal of Business and Entrepreneurship Research (CJBER) 7 (4):1-20. https://zapjournals.com/Journals/index.php/cjber/article/view/1216.