Mahmoud, Mohamed Samir, and Aisha Hani El-Masry. “DECIPHERING THE CODE OF CONSUMER CHOICE: EGYPTIAN INSIGHTS ON COUNTERFEIT AND GENERIC ITEMS”. Contemporary Journal of Business and Entrepreneurship Research (CJBER), vol. 7, no. 4, Oct. 2023, pp. 1-20, https://zapjournals.com/Journals/index.php/cjber/article/view/1216.