Art Marketing in A New Normal Nigeria Ravaged by Covid-19 Epidemic
Abstract
The advert of Covid-19 all over the world has seriously affected the survival of businesses and Nigeria is not an exception to this fact, because the virus has ravaged the entire country in such a manner that government has come up with several restrictions and bans which have affected businesses and business owners. One of such business that has suffered that fit is the marketing of artworks within Nigeria and outside the country. To discuss the effects of Covid-19 epidemic on art marketing, this paper is designed to focus on Covid-19 as an epidemic, its effects on marketing artworks, among others. The paper, as part of its findings, obtained that art marketing is key to the survival of artists and their practice. The paper concludes that Covid-19 is an epidemic that has negatively hindered people's businesses in Nigeria and most other parts of the world. Therefore, the paper recommends that despite the circumstances artists are faced with in this era of Covid-19 they should continue to make efforts to sell their artworks, while government is encouraged to arrange some level of palliatives to assist artists and art marketers in this Covid-19 era to enable them live a new normal situation of adjusting to the new realities of Covid-19 restrictions.
Keywords:
Art Marketing, New Normal, Nigeria, COVID-19 EpidemicDownloads
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https://doi.org/10.5281/zenodo.8366625Issue
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References
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