SUPPLY CHAIN STRATEGY SELECTION: DEVELOPING A HOLISTIC EVALUATION FRAMEWORK
Abstract
Supply chain managers face substantial challenges in efficiently managing their supply chains, necessitating strategic decision-making and the development of competitive supply chain strategies that deliver customer value. Fisher’s (1997) model, which helps managers determine appropriate supply chain strategies based on the nature of products (functional vs. innovative), has been foundational in this regard. However, subsequent research has highlighted that factors beyond the nature of the product also significantly influence the choice of supply chain strategies. These factors include increased market competition, demand variability, product variety, customer-specific products, and shorter product life cycles. This paper explores these additional factors and provides a comprehensive framework for evaluating and selecting supply chain strategies. By integrating insights from existing models and recent market developments, this framework aims to guide supply chain managers in making informed, strategic decisions that enhance supply chain performance and customer satisfaction
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Supply chain strategy, Strategic decision-making, Product variety, Demand variability, Competitive advantageDownloads
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Copyright (c) 2024 Nandi Precious Dlamini , Thabo Jacob Nkosi
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