OGBOR, J.O; OLANNYE, P.A. A STUDY OF THE IMPACT OF PRODUCT, PRICE, PROMOTION, AND DISTRIBUTION STRATEGIES ON BRAND LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY. Global Research Journal of Management and Social Sciences (GRJMSS), [S. l.], v. 14, n. 2, p. 36–47, 2023. Disponível em: https://zapjournals.com/Journals/index.php/grjmss/article/view/525. Acesso em: 8 sep. 2025.