TAJVIDI, R; KARAMI, A. EXPLORING THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING, PRODUCT INNOVATION, AND PERFORMANCE IN STAR RATED HOTELS IN KENYA. Global Research Journal of Management and Social Sciences (GRJMSS), [S. l.], v. 14, n. 5, p. 23–38, 2023. Disponível em: https://zapjournals.com/Journals/index.php/grjmss/article/view/528. Acesso em: 14 aug. 2025.