Vol. 14 No. 2 (2023): February

Articles

• CUSTOMER RETENTION STRATEGIES IN THE TELECOMMUNICATIONS INDUSTRY: THE SIGNIFICANCE OF RELATIONSHIP MARKETING

  Ndubisi N. O, Madu C. N

  25-35

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• A STUDY OF THE IMPACT OF PRODUCT, PRICE, PROMOTION, AND DISTRIBUTION STRATEGIES ON BRAND LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY

  Ogbor, J.O, Olannye, P.A

  36-47

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• A MULTI-STAKEHOLDER APPROACH ON ECOLOGICAL MARKETING PRACTICES AND AGRICULTURAL ECONOMIC SUSTAINABILITY IN THE NIGER DELTA

  Akpan, F

  1-24

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