MEASURING THE EFFECTIVENESS OF JA BIZTOWN IN PROMOTING FINANCIAL LITERACY AMONG MIDDLE SCHOOL STUDENTS

Abstract

Financial literacy is a critical skill in navigating today's intricate financial landscape. However, a substantial number of individuals, including scholars, lack the necessary knowledge to make informed financial decisions. This deficiency can result in adverse consequences, such as poor financial choices, debt, and financial instability. Middle school scholars are especially vulnerable during this formative period. Their beliefs and attitudes about finance can significantly impact their financial behaviors and outcomes in adulthood. Recognizing the importance of financial literacy for scholars, various schools and advocacy groups have introduced financial education programs. One notable initiative is JA BizTown by Junior Achievement (JA), targeting 5th and 6th grade scholars.

JA BizTown combines career exploration and financial education to prepare scholars for academic success. While prior research indicates the potential effectiveness of financial education programs like JA BizTown, rigorous evaluation is required. Many studies rely on self-reported data or lack control groups. This study aims to bridge this gap by assessing the impact of the JA BizTown program on middle school scholars' financial literacy