ZHANG, Mei Ling; CHEN , Xiang Wei. HOW PRICE DISPERSION INFLUENCES INTENTION TO JOIN ONLINE GROUP BUYING: THE ROLE OF PERCEIVED PRICE FAIRNESS. International Journal of Allied Research in Marketing and Management (IJARMM), [S. l.], v. 10, n. 1, p. 24–42, 2024. DOI: 10.5281/zenodo.10568852. Disponível em: https://zapjournals.com/Journals/index.php/ijarmm/article/view/1774. Acesso em: 7 jul. 2025.