VICTOR, Nnamani, Chukwuemeka; OGBA, Ike-Elechi Ph.D; OKAFOR, Okafor, Juliana Nkechi; OGBUKE, , John Chukwudi. IMPACT OF PATRONAGE MOTIVES ON CONSUMERS’ CHOICE OF RETAIL OUTLETS IN ENUGU METROPOLIS, ENUGU STATE, NIGERIA. International Journal of Allied Research in Marketing and Management (IJARMM), [S. l.], v. 10, n. 1, p. 12–23, 2024. DOI: 10.5281/zenodo.11032030. Disponível em: https://zapjournals.com/Journals/index.php/ijarmm/article/view/1928. Acesso em: 15 oct. 2025.