ADEBAYO , Oluwaseun Adediran; OKAFOR, Chinedu Emmanuel. MARKETING EFFECTIVENESS IN NIGERIAN CONSTRUCTION: STRATEGIES AND INSIGHTS . International Journal of Allied Research in Marketing and Management (IJARMM), [S. l.], v. 10, n. 3, p. 6–18, 2024. DOI: 10.5281/zenodo.13144105. Disponível em: https://zapjournals.com/Journals/index.php/ijarmm/article/view/2046. Acesso em: 11 jun. 2025.