Anderson, Alexander James, and Sophia Elizabeth Patel. “TIMING IS TECH: DECIPHERING THE TECH TEMPORAL NEXUS IN THE MARKETPLACE ”. International Journal of Allied Research in Marketing and Management (IJARMM), vol. 9, no. 2, Oct. 2023, pp. 28-41, https://zapjournals.com/Journals/index.php/ijarmm/article/view/1324.