Zhang, Mei Ling, and Xiang Wei Chen. “HOW PRICE DISPERSION INFLUENCES INTENTION TO JOIN ONLINE GROUP BUYING: THE ROLE OF PERCEIVED PRICE FAIRNESS”. International Journal of Allied Research in Marketing and Management (IJARMM), vol. 10, no. 1, Jan. 2024, pp. 24-42, doi:10.5281/zenodo.10568852.