J, Milward; P, Deluca; C, Drummond; A, Kimergård. MAPPING USER TYPES IN MULTI-CHANNEL RETAIL: INSIGHTS FROM MOBILE APP UTILIZATION. International Journal of Engineering Science and Applied Mathematics (IJESAM), [S. l.], v. 13, n. 1, p. 41–52, 2022. Disponível em: https://zapjournals.com/Journals/index.php/ijesam/article/view/681. Acesso em: 7 aug. 2025.