TUAMYIL BETZOOM, , Rufina; GONTUR, Silas; DAVIRENG , Makrop. UNVEILING THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT, INNOVATION CAPABILITY, AND SMALL AND MEDIUM SCALE ENTERPRISES’ PERFORMANCE. Journal of Allied Research in Management and Entrepreneurship (JARME), [S. l.], v. 13, n. 11, p. 14–40, 2022. Disponível em: https://zapjournals.com/Journals/index.php/jarme/article/view/615. Acesso em: 17 jun. 2025.