ALMESHAL , Soad Abdullah; ALMAWASH, May Murdhi. THE POWER OF PEER AND PARENT INFLUENCE: A STUDY ON CONSUMER BUYING BEHAVIOR AMONG SAUDI FEMALE CONSUMERS. Journal of Allied Research in Management and Entrepreneurship (JARME), [S. l.], v. 13, n. 12, p. 1–14, 2022. Disponível em: https://zapjournals.com/Journals/index.php/jarme/article/view/616. Acesso em: 18 jun. 2025.