Tuamyil Betzoom, , Rufina, Silas Gontur, and Makrop Davireng. 2022. “UNVEILING THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT, INNOVATION CAPABILITY, AND SMALL AND MEDIUM SCALE ENTERPRISES’ PERFORMANCE”. Journal of Allied Research in Management and Entrepreneurship (JARME) 13 (11):14-40. https://zapjournals.com/Journals/index.php/jarme/article/view/615.