Tuamyil Betzoom, R, Gontur S, Davireng M. UNVEILING THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT, INNOVATION CAPABILITY, AND SMALL AND MEDIUM SCALE ENTERPRISES’ PERFORMANCE. J. A. Res. Man. Entr. [Internet]. 2022 Sep. 30 [cited 2025 Jun. 17];13(11):14-40. Available from: https://zapjournals.com/Journals/index.php/jarme/article/view/615