EAGLE, L; KITCHEN, P.J. ASSESSING THE RELATIONSHIP BETWEEN BRAND RELATED CAPABILITIES AND THE IMC PROCESS: A RESOURCE-BASED ANALYSIS. Journal of Healthcare Management and Administration (JHMA), [S. l.], v. 13, n. 2, p. 1–15, 2022. Disponível em: https://zapjournals.com/Journals/index.php/jhma/article/view/634. Acesso em: 19 jun. 2025.