1.
Eagle L, Kitchen P. ASSESSING THE RELATIONSHIP BETWEEN BRAND RELATED CAPABILITIES AND THE IMC PROCESS: A RESOURCE-BASED ANALYSIS. J. H. Man. Admin. [Internet]. 2022 Feb. 6 [cited 2025 Jun. 19];13(2):1-15. Available from: https://zapjournals.com/Journals/index.php/jhma/article/view/634