NAVIGATING CHANGE: THE CRUCIAL ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN TECHNOLOGICAL INNOVATION AND DIGITAL TRANSFORMATION

Abstract

In today's dynamic society, technological innovation and digital transformation have emerged as potent catalysts, propelling economic and social progress. Corporate social responsibility (CSR) has evolved beyond a mere moral imperative, encompassing the multifaceted obligations enterprises undertake concerning the economy, environment, and society. Within the sphere of technological innovation and digital transformation, CSR has transcended ethical considerations to become a strategic imperative.

Scholars are increasingly recognizing the pivotal role of CSR in shaping the landscape of technological innovation and digital transformation. Al-Shammari M investigates the intricate relationship between CSR and these transformative processes, shedding light on the specific social responsibilities enterprises should assume during scientific and technological innovation. Kim S introduces the theory of "double responsibility," exploring how enterprises navigate their societal obligations alongside economic pursuits and its subsequent impact on overall performance. In parallel, Barauskaite G delves into the interplay between CSR and financial performance, elucidating the consequences of CSR on corporate financial outcomes while addressing essential conceptual and evaluative issues.

However, despite notable research advancements, several facets warrant further exploration. This article seeks to conduct an in-depth exploration of CSR's pivotal role in technological innovation and digital transformation, comprehensively analyzing its repercussions on both enterprises and society. By synthesizing existing research and conclusions, this paper endeavors to provide actionable insights and guidance, empowering enterprises to enhance their fulfillment of social responsibilities within the ever-evolving landscape of technological innovation and digital transformation.