EXPLORING THE INFLUENCE OF EMOTIONAL DYSREGULATION ON MOTORISTS' INTENTION TO PARK LEGALLY IN KUALA LUMPUR

Abstract

This study examines the factors influencing the behavioral intention of licensed motorists in Kuala Lumpur, Malaysia, to park legally. The research explores the relationship between motorist behavior, safety and security, parking place and facilities, parking fees, and the intention to park legally. The study also investigates the role of enforcement as a mediator for motorist behavior, safety and security, and the intention to park legally. The data were collected from a convenience sample of 419 licensed motorists in Kuala Lumpur, using a 5-point Likert scale. The study found a significant relationship between motorist behavior and the intention to park legally. Enforcement factors were found to mediate between motorist behavior, safety and security, and the intention to park legally, indicating the significant role of enforcement in shaping parking behavior. However, there was no direct relationship between safety and security, parking place, and parking fees and the intention to park legally.

The study's findings provide valuable insights for policymakers in addressing parking issues, managing on-street parking, and determining future parking needs in Kuala Lumpur. The study also highlights the need for further research on a national scale. Future studies should consider expanding the sample beyond Kuala Lumpur and including a wider range of respondents, exploring the impact of technological development on parking behavior, and examining the role of alternative parking options