THE USE OF MUHAMMADIYAH TRADEMARK FOR RELIGIOUS JUSTICE IN CHARITY BUSINESS MARKETING

Abstract

This normative-empirical study analyzes the use of Muhammadiyah trademark in a charity business marketing based on religious justice. The research method employs library research, observation, and interviews, with qualitative descriptive analysis as the data analysis method. The study reveals that Muhammadiyah's charity business products are marketed based on the religious value of seeking benefit and benefit for the sake of one and only God. Muhammadiyah's management has established many schools, madrasas, Islamic boarding schools, and orphanages, which are seen as noble deeds that uphold religious values. The study concludes that the use of Muhammadiyah trademark in charity business marketing can be justified as based on religious justice, as it serves the need of the Ummah and shows the organization's reputation and goodwill.