Current Journal of Humanities, Arts and Social Sciences (CJHASS)

CRAFTING COMPELLING TV: STRATEGIES TO CAPTIVATE YOUR AUDIENCE

Authors

  • Xin Zhang School of Art & Design, Shaanxi University of Science & Technology, Xi'an, China

Abstract

The rise of cross-border hosting in television programs has brought new vitality to the industry, but it also poses challenges. This paper analyzes the current situation of cross-border hosting and discusses the role of TV program hosts and the characteristics of cross-border hosts in program development. The paper also assesses the opportunities and prospects for development of cross-border hosting in television programs.

Keywords:

cross-border hosting, TV program hosts, role of hosts, characteristics of cross-border hosts, opportunities and prospects

Published

2023-10-23

How to Cite

Zhang, X. (2023). CRAFTING COMPELLING TV: STRATEGIES TO CAPTIVATE YOUR AUDIENCE . Current Journal of Humanities, Arts and Social Sciences (CJHASS), 9(6), 16–21. Retrieved from https://zapjournals.com/Journals/index.php/cjhass/article/view/1297

References

Sui Xinyi. (2016). Analysis of the impact of the phenomenon of cross-border hosts of various programs on the hosting industry in the era of integrated media. Journalism Research Guide, (23), 117118.

Li Junling. (2014). The Common Advantages and Perceived Misconceptions of Crossover Facilitator Communication. Modern Communication (Journal of Communication University of China), (03), 167168.

Wang H. (2021). Observation of the development trend of variety show hosts in the era of fusion media. Journal of Chinese Radio and Television, (03), 78-80+117.

Ge, Y. & Chen, R. K. (2021). Crossover hosting: Reinventing the new mode of variety program production and dissemination. China Television, (05), 76-79.

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