Vol. 9 No. 6 (2022): November-December

Articles

• A TAPESTRY OF TIME: KIZIL GROTTOES AND THEIR CHINESE HERITAGE

  Li, Ming-Hua, Wu, Xin-Yu

  1-7

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• THE PSYCHOLOGY OF CELEBRITY ENDORSEMENTS AND CONSUMER PURCHASING

  Emily Johnson Smith, Alexander Michael Brown , Olivia Katherine Patel

  8-15

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• CRAFTING COMPELLING TV: STRATEGIES TO CAPTIVATE YOUR AUDIENCE

  Xin Zhang

  16-21

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