Current Journal of Humanities, Arts and Social Sciences (CJHASS)

CRAFTING A UNIQUE IDENTITY: PRESENTER'S PERSONA IN CONVERGING MEDIA

Authors

  • Ming Zhang Southwest Petroleum University, Chengdu, China

Abstract

In an era marked by constant evolution and media convergence, this study explores the challenges and opportunities faced by presenters who act as communication bridges between the media and the audience. The changing communication landscape, characterized by the involvement of multiple stakeholders, has posed challenges to traditional radio and television media in terms of audience engagement. Simultaneously, the presenter, as a pivotal communication figure, has the opportunity to craft a distinct personality expression within the integrated media landscape, thereby enhancing the bond between the audience and the medium. This research delves into the rationale behind the construction of personalized expressions, outlines effective strategies for their development, and addresses the existing challenges. It aims to provide insights into how presenters can optimize the realization of their personality expression in the context of integrated media, ultimately fostering stronger connections between the audience and the medium

Keywords:

integrated media, presenter, personality expression, audience engagement, media convergence

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Published

2024-04-09

Issue

Section

Articles

How to Cite

Zhang, M. (2024). CRAFTING A UNIQUE IDENTITY: PRESENTER’S PERSONA IN CONVERGING MEDIA. Current Journal of Humanities, Arts and Social Sciences (CJHASS), 3(2), 76–80. Retrieved from https://zapjournals.com/Journals/index.php/cjhass/article/view/1870

References

Zhu Yongxiang. Personification: the relationship breakthrough of hosts in the all-media context[J]. Journal of Chinese Radio and Television, 2021(12):71-74.

Gao Guiwu, Yang Hang. Personality evolution in AI anchor and hosting communication[J]. Young Reporter, 2019(22):51-52.

Qiu Wei. "Temperature" and "Distance": Exploring the Personality Communication of Broadcasting Hosts[J]. Future Communication, 2020,27(04):106-112.

Liu Wei, Zhan Chenlin. How to create a new type of presenter under the background of media integration[J]. Journal of Chinese Radio and Television, 2018(03):74-76.

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