THE ROLE OF SERVICE QUALITY IN SHAPING PASSENGERS' LOYALTY: A STUDY OF PUBLIC ROAD TRANSPORTATION COMPANIES
Abstract
This study contributes to the existing literature by providing empirical evidence on the relationship between service quality dimensions and passengers' loyalty in the context of public road transportation in Nigeria. The findings have practical implications for transportation companies, highlighting areas of improvement to enhance service quality and strengthen passengers' loyalty.
Keywords:
: service quality, passengers' loyalty, road transportation, , Nigeria,, SERVQUAL ModelDownloads
Published
2022-09-14
Issue
Section
Articles
How to Cite
Ganiyu, R. A. (2022). THE ROLE OF SERVICE QUALITY IN SHAPING PASSENGERS’ LOYALTY: A STUDY OF PUBLIC ROAD TRANSPORTATION COMPANIES. Journal of Allied Research in Management and Entrepreneurship (JARME), 13(9), 1–14. Retrieved from https://zapjournals.com/Journals/index.php/jarme/article/view/612
