Current Journal of Humanities, Arts and Social Sciences (CJHASS)

REDEFINING EXCELLENCE: PRESENTERS IN THE MEDIATIZATION LANDSCAPE

Authors

  • Ming Liang Wei School of Media, Yangtze University, Wuhan, China

Abstract

In today's highly mediatized society, the role of the presenter as a representative of the media institution has undergone significant transformation due to decentralization of discourse and shifts in the media landscape. This paper delves into the challenges faced by presenters in defining their excellence, reclaiming their status, and adapting to the evolving technological landscape. Through a comprehensive literature analysis, it examines the role dilemma confronted by presenters in the wake of intensified mediatization. Moreover, this paper proposes strategies for enriching the role and significance of presenters in alignment with current trends, with the aim of offering valuable insights for the advancement of the hosting and communication industry

Keywords:

mediatization, presenters, media institution, role dilemma, communication industry

Downloads

Published

2024-04-09

Issue

Vol. 3 No. 2 (2016): March-April

Section

Articles

How to Cite

Wei, M. L. (2024). REDEFINING EXCELLENCE: PRESENTERS IN THE MEDIATIZATION LANDSCAPE. Current Journal of Humanities, Arts and Social Sciences (CJHASS), 3(2), 32–36. Retrieved from https://zapjournals.com/Journals/index.php/cjhass/article/view/1864

References

Wu, J. (2022). The mediatized society from a field perspective: internal and external fluxes and practical challenges. Southeast Communication, (4), 1-2.

Yu, G. M., & Geng, X. (2021). "Deep Mediatization": Ecological Patterns, Values and Core Resources of the Media Industry. Journalism & Communication, (12), 76-91+127-128.

Wang, H. (2021). Observations on the Development Trend of Variety Program Hosts in the Era of Integrated Media. China Radio & TV Academic Journal, (03), 78-80+117.

Storey, J. (2010). Cultural Theory and Popular Culture: An Introduction Seventh Edition. Peking University Press.

Zhou, Z. (2013). Ways of Interpreting China: Cultural Landscapes in the Age of Media Fracture. China Film Press.

Schramm, W., & Porter, W. E. (1984). Men, Messages and Media: A Look at Human Communication. Xinhua Publishing House.