THE INFLUENCE OF ORGANIZATIONAL CULTURE ON EMPLOYEE COMMITMENT AND TURNOVER INTENTIONS: A STUDY OF THE IMPORTANCE OF POSITIVE CULTURE FOR RETAINING EMPLOYEES

Abstract

This study examines the impact of organizational culture on employee commitment and turnover intentions. The study finds that a positive organizational culture that values collaboration, innovation, and employee development significantly influence employee commitment and lowers turnover intentions. Conversely, a negative organizational culture that does not support employee well-being, growth, and development leads to disengaged employees who are more likely to leave their jobs. The study also identifies that certain dimensions of organizational culture, such as employee development and career advancement, have a stronger influence on employee commitment and turnover intentions than others. This study highlights the importance of creating and maintaining a positive organizational culture to foster employee engagement, well-being, and growth, ultimately leading to increased employee retention, productivity, and overall organizational performance.