HARNESSING CREATIVITY FOR IMPROVED TEXTILE INDUSTRY PERFORMANCE THROUGH A COMPANY CULTURE IN BANDUNG DISTRICT, WEST JAVA, INDONESIA

Abstract

The phenomenon of suboptimal company performance is a prevalent issue in the textile industry in Bandung District, West Java, Indonesia. This study aims to investigate the impact of creative company culture on company performance in the industry. The research utilized a quantitative approach, distributing research instruments to 95 employees of two textile companies. The results show that a creative company culture, reflected by managing change, achieving goals, teamwork, customer orientation, and cultural strength, can increase company performance in terms of quantity, quality, and time efficiency. The study contributes to understanding the importance of corporate culture in improving company performance, particularly in the textile industry. The research results have significant implications for policymakers, managers, and academics interested in enhancing the competitive advantage of the industry