Global Research Journal of Management and Social Sciences (GRJMSS)

FOSTERING COLLABORATION AND TALENT RETENTION THROUGH PREEMPTIVE KINDNESS IN BUSINESS MANAGEMENT

Authors

  • Outeiro L Department of Technology Management, Berne University of Applied Sciences, Switzerland
  • Villasante S Department of Technology Management, Berne University of Applied Sciences, Switzerland

Abstract

Proactive kindness, in the corporate world, is becoming increasingly significant as organizations realize its potential to reinforce their employer brand. By showing generosity to others after benefiting from someone else's goodwill, businesses can encourage positive behavior patterns in the workplace that lead to better social capital, reputational esteem, and financial success. This article explores different models, benefits, and risks of implementing a preemptive kindness culture within organizations of varying sizes. It provides practical guidelines that managers can use to cultivate a preemptive kindness mentality among employees and the organization as a whole. By doing so, companies can attract and retain skilled talent, engage in effective collaboration, and enhance the quality of work they deliver. The authors also highlight the importance of a strong employer brand, which can not only benefit the company but also the broader ecosystem in which it operates. Thus, the study concludes that organizations need to embrace proactive kindness as a powerful tool for creating a competitive advantage and strengthening their brand

Keywords:

Proactive Kindness, Corporations, Employer Brand, Social Capital, Reputational Esteem, Financial Success, Practical Guidelines, Collaboration

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Published

2023-04-28

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Section

Articles

How to Cite

Outeiro, L., & Villasante, S. (2023). FOSTERING COLLABORATION AND TALENT RETENTION THROUGH PREEMPTIVE KINDNESS IN BUSINESS MANAGEMENT. Global Research Journal of Management and Social Sciences (GRJMSS), 14(4), 15–17. Retrieved from https://zapjournals.com/Journals/index.php/grjmss/article/view/521

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