Top Journal of Public Policy and Administration (TJPPA)

STYLISTIC SIMILITUDE BETWEEN ORAL PERFORMANCE AND THE NIGERIAN GRASSROOTS POLITICAL CAMPAIGN STRATEGIES

Authors

  • Samuel Yemi Olugbamigbe PhD Department of English, Adeyemi Federal University of Education, Ondo.

Abstract

Virtually every bit of the content and practice of oral performance in oral literature belongs to society. As the subject of oral literature depends on oral performance for its manifestation and determination, the performance almost entirely depends on the audience for the final outcome or success of the performance. This paper is premised on some observable semblances between the stylistic peculiarities of oral performance in African oral literature and the realities of political campaign strategies in the Nigerian grassroots political arena. Participants in the theatrics of these two events operate on a seemingly relative modus, albeit to achieve different objectives. In recent times, political campaigns in Nigeria have acquired and reflected some elements of oral performance. The workings of political campaigns have shifted from the activities of a few party strategists selling their manifestoes to isolated electorates. The trend now involves a large crowd of performers engaging in a series of unscripted dramatic acts. Like oral performance, political campaigners tend to make the electorates the all-important audience in the configuration. A seamless interface exists between the real actors and the audience. Although real stages still exist in some campaign arenas, the boundary between the performers and the audience has been eroding. Songs have become a dominant feature in campaign performances that no longer depend on the outlines of the campaigners but on the whims and preferences of the audience. Contents of campaign programmes come through spontaneous creativity and audience play vital roles such as moderating and contributing to the performance’s content. All these new trends are shared features of oral performance. Unfortunately, shortly after the elections, elected members of the society become isolated from the electorates. This paper thinks that electorates should take advantage of this campaign trend to enforce a broad-based accountable governance on politicians

Keywords:

Oral Performance, Political Campaigns, Audience Participation, African Oral Literature and Nigerian Grassroots Politics.

Published

2025-11-03

DOI:

https://doi.org/10.5281/zenodo.17511032

How to Cite

Olugbamigbe , S. Y. (2025). STYLISTIC SIMILITUDE BETWEEN ORAL PERFORMANCE AND THE NIGERIAN GRASSROOTS POLITICAL CAMPAIGN STRATEGIES. Top Journal of Public Policy and Administration (TJPPA), 12(4), 9–16. https://doi.org/10.5281/zenodo.17511032

References

Ayinde, Sikiru Barrister (1990). Music Extravaganza, Lagos: Siky Oluyole.

Adesote, S. A., & Ofogbor, A. O. (2018). Demoratic Governance and Nigeria’s Development: A Preliminary Assessment of the Fourth Republic, 1999-2015 in Socio-Political and Culture History of Nigeria, edited by Victor Osaro Edo and Dolapo Z. Olupayimo. Ibadan: John Archers, pp. 220-240

Akporobaro, F. B. O. (2004) Introduction to Oral Literature. Lagos: Princeton Publishing Co.

Asuquo, R. U. (2025). Impact of Social Media Political Advertising on Voters’ Choice of Candidates in the 2024 Ondo State Governorship Election in Jalingo Journal of Social and Management Sciences 6, 2, April 2025

Bassey, A.U., Kente, J.G., Akpede, K.S. (2024). Campaign Strategies Adopted by Presidential Candidates in the 2023 Nigerian Elections in African Journal of Social Science and Humanities Research. 7(2), 349-366. DOI 10.52589AJSSHR-DGT88AJ9

Fashina, N. O. (2005). Orature Development, World Peace and the Challenges of Literary Theory/Criticism. Journal of the Nigeria English Studies Association, 11(1), pp. 57-76. 1 Sept. 2005 pp. 101-113.

Inobemhe, K., Isah, A., & Abu Paulyn, A. (2021). Assessing the Adoption of Digital Technologies in 21st Century Political Communication in Nigeria. Journal of Contemporary Social Research, Vol. 5. No. 2 Pp. 46-56

Omilusi, M. (2020). Campaign Communication in Nigeria’s 2019 General Elections Journal of African Elections, Vol. 19. No. 2. Pp. 97-124. DOI: 10.20940/JAE/2020/v19i2a6

Omotayo, F.O., & Folorunso, M.B. (2020). Social Media Use for Political Participation by Youths in Oyo State, Nigeria Journal of Democracy 12(1). Pp. 132-157 https://dx.doi.org//10.29379/jedemv12:1.585

Ojaide. T (2014) Performance, the New African Poetry, and my Poetry: A Commentary in Nigerian Journal of Oral Literatures 2 Pp. 109-120.

Okpewho, I (1990) Introduction: The study of performance in the oral performance in Africa. Isidore Okpewho. Ibadan: Spectrum Books Limited. Pp. 1-20

Taylor, D., & Eshokeme, J. (2023). Nigeria: The role of social media influencers on voters. Africa news. Available from: https://www.africanews.com/2023/02/25/Nigeria-the-role-of-social-media-influencers-on-voters.

Worlu, R. E. K. (2007). Co-ordinating political campaigns in Nigeria: A marketing planning perspective. Journal of Management and Enterprise Development. An Official Publication of the International Research and Development. Vol. 4. No. 3 https://repository.covenantuniversity.edu.ng

Similar Articles

1 2 3 > >> 

You may also start an advanced similarity search for this article.