THE IMPACT OF SPORTS ANALYSIS ON RADIO: ENHANCING EMOTIONAL RESPONSES AND GENERATING REVENUE
Abstract
This study explores the impact of sports analysis on radio, with a particular focus on enhancing emotional responses and generating revenue. The study analyzes the associative relations employed by basketball analysts on selected Nigerian radio stations, using Ferdinand de Saussure’s Paradigmatic and Syntagmatic Relations as the theoretical framework. The study uncovers 94 instances of associative devices used by basketball commentators to achieve cohesion in their presentations. The study suggests that basketball analysts should ensure their presentations are factually oriented and relaxed, balancing the semantic and cognitive processes employed in their commentaries.
Sport analysis on the radio has become increasingly popular, drawing attention and emotional response and enhancing the enjoyment of sports broadcasts. Analysts and announcers play important roles in enhancing audiences’ emotional responses, inserting added value into sporting events through aesthetics in commentary. The radio has also played a significant role in revenue generation in the sport industry, contributing immensely to the development of sports all over the world. Language is a key tool used by radio analysts to convey their intent to their listeners. Sport discourse is identified as a text, and language provides the basis for sport communication to be conducted through a social communicative act. Language is also considered a model for understanding the world, providing information about items, utterances, facts, events, and activities about the extralinguistic reality that can be regarded as a person, institution, or state of affairs.
Overall, this study sheds light on the importance of sports analysis on the radio, both in enhancing emotional responses and generating revenue. The findings have implications for basketball analysts and other sports commentators, who can use associative relations to achieve cohesion in their presentations and provide added value to listeners. The study also highlights the critical role of language in sport communication and underscores the importance of language in shaping the perceptions of audiences.
