Vol. 9 No. 6 (2023): November-December

Articles

• THE ART OF MAINTAINING LUXURY STATUS IN THE DIGITAL AGE: A MARKETING PERSPECTIVE

  Eleanor Marie Thompson

  15-27

  • Download Article

• INTERNAL MARKETING'S RIPPLE EFFECT: SHAPING ORGANIZATIONAL SUCCESS THROUGH CUSTOMER SATISFACTION

  Prof. Thierno Mamadou Diallo

  28-45

  • Download Article

• CRUCIAL COMPONENTS: EXPLORING HOW REVIEW FORMATS AFFECT PURCHASES

  Dr. Xiao Jun Wang, Prof. Yuan Liu, Dr. Jing Hua Zhou

  1-14

  • Download Article