About the Journal
The International Journal of Allied Research in Marketing and Management (2836-5585) is a peer-reviewed academic journal that publishes original research articles, reviews, case studies, and theoretical papers on topics related to marketing and management. The journal aims to provide a platform for researchers, scholars, practitioners, and students to exchange ideas, knowledge, and insights in these fields.
The focus of IJARMM is to promote the advancement of marketing and management research and practice by publishing high-quality articles that provide new insights into the latest trends, challenges, and opportunities in these areas. The journal is particularly interested in research that is empirically based and contributes to the development of new theories, concepts, and methodologies in marketing and management.
